Speak Your Mind campaign roles out new ads
Published: Monday, March 5, 2012
Updated: Monday, March 5, 2012 12:03
Roosevelt launches its updated Speak Your Mind advertising campaign on Monday, March 5. The award-winning enrollment ad campaign will run in print, digital, radio, and online advertising. The new design is minimal, with stark photography and headline-worthy questions that tie directly into discussions to certain courses and colleges.
Patrick Lytle, assistant vice president of marketing, was part of the team that designed the campaign that originally launched Valentine's Day 2011.
Since then, Speak Your Mind has won four educational advertising awards for its interactivity, encouraging people to visit the website and voice their opinions amongst like-minded people. Lytle wanted to make potential students think differently about higher education by treating them like students already enrolled in a class.
"We're tying the ads directly to academia. They provoke thoughts and discussion just like our classes would," he said. "I think that's more effective and exciting than the usual ads with laughing students hanging out in the quad with cups of coffee."
Tailored to relevant modern-day debates in American culture, questions include: Is social networking making us anti-social?, Is renting the new American dream?, and Does your address determine the quality of your education?
The new online discussion board will feature a sidebar of faculty commentar and professor opinion. Jill Coleman, a Roosevelt Psychology professor, teaches social psychology, and will lead the anti-social social networking discussion.
"My prediction is that people will have an initial gut response based on their personal experience with social networking, whether they love it or hate it," said Coleman. "But what happens in discussion is that people will read other people's comments based on other ideas and experiences, and consider other perspectives and think critically."
Coleman is eager to hear student response and how it will frame her own opinion.
"It could inform what I teach in my social psychology class, and even the discussion responses themselves are of interest to social psychologists," she said.
Roosevelt Professor Mike Bryson, Sustainability Studies program co-founder, also thinks the interactive discussion could become an extension of the classroom.
"I view it as being akin to the type of dialogue that I conduct in my classes," according to his comment in a university press release.
"The campaign highlights the variety of classes on certain discussion topics," said Coleman continued. "If it leads people who aren't already here to enroll in classes or encourages current students who are interested in the subject to take the class, then it's successful."
To check out the updated ad campaign, visit speakyourmind.roosevelt.edu.